Reach 400 Million+ LinkedIn Professionals

How To Use The LinkedIn Data

Learn how to apply our database of 400 million users on LinkedIn’s advertising platform to help you zero in on your ideal audience.

The LinkedIn database of companies and professionals will help to find you the best business opportunities on LinkedIn’s platform using its Matched Audiences advertising feature.

So with only few clicks, you can use the combined database to create the right and relevant audiences you need on LinkedIn; to reach them with highly targeted advertising and marketing.

Here is the step-by-step process to follow:

Step 1: Make a copy of the LinkedIn data you downloaded.

Step 2: Format the duplicate copy using the template included. You can also sort this copy as an exclusive list of companies based on any industry.

Step 3. Go ahead and sign in to “Campaign Manager” from your LinkedIn account.

Step 4. Open the menu pane on the left, click on “Plan” and select “Audiences” from the drop-down list.

Step 5. Click the “Create audience” button, then select “Matched audience”.

Step 6. Select “Company / Contact” under Sources, then click Next.

Step 7. Give your target audience a name, select “Company list” under List type, and click the “Select list” button.

Upload the formatted copy of the companies list. Then click “Agree & Upload” to complete the process.

Once the status of the uploaded list changes from “Building” to “Ready,” you can go ahead and activate the ad campaigns to go live.

Matched Audiences Data Insights

The matched audiences above display over 74 million company professionals from United Kingdom with a match rate of over 90%, ready for advertising. This is also the highest rate available.

You can tick the box next to any matched audience, then click on “Insights.”

Requirements for the companies data file to be uploaded:

– It may take up to 48 hours for your target audience to be ready.
– The formatted data sheet must be a CSV file with a minimum of 300 rows.
– Changing or removing the header will create an error when the data file is uploaded.
– The companies data must be between 300 to a maximum of 300,000 rows or 20MB file size.
– Before uploading the lists, the files need to be formatted like the enclosed template to be successful.

The slideshow above shows different types of data insights for a LinkedIn matched audience.

What is LinkedIn Matched Audience?

According to LinkedIn, Matched Audience is “a set of targeting options to combine your business data with LinkedIn’s professional data.”

This produces a super effective marketing strategy for any business to advertise to company professionals on its platform, get new leads, sales and partnerships.

The advertising campaigns focused on reaching specific LinkedIn company accounts is also called Account Based Marketing (ABM) or account targeting.

Benefits and Use Cases

It is easier than ever to create laser-focused advertising campaigns on LinkedIn, to reach millions of top company executives and professionals globally .

Here are more benefits of using our data for LinkedIn users and companies to market your business on the professional platform.

Make easy sales from business leaders & decision makers

With our LinkedIn database of 500 million users + LinkedIn’s Matched Audiences feature, leverage the advertising and marketing automation platform to position your business before millions of CEOs, Founders, C-Suite Executives, top business leaders and decision makers at your target companies worldwide.

Reach professionals of target companies and gather leads

With only few clicks, you can use our data to place ads in front of LinkedIn’s 500 million global professionals with the purchasing power to make their own spending decisions. Sales and marketing teams can deploy our datasets to generate and qualify leads, by finding the right buyers they need towards increasing their revenue.

Create rewarding business partnership opportunities

Our LinkedIn companies data can be used to form new partnerships, opportunities and alliances within the same industry or country. In a fast changing world that is now globally intertwined; our data offers an easy way to connect with other businesses with the common goals of increased corporate earnings & awareness.